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And I believe every great brand starts with clarity.
I partner with founders and marketing teams to uncover the heart of a brand and express it in a way that feels distinct, compelling, and true.
With 15 years in marketing and communications, across agencies, global companies, small family-run businesses, and nonprofits, I’ve seen how brands succeed and where they get stuck.
I’ve worked in account management, strategy, sustainability, and PR, giving me the ability to step into the shoes of each team member, understand the realities on the ground, and identify the opportunities that move the work forward.
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My work helps brands get grounded, aligned, and ready to speak with confidence. Let's Chat.
How I can help
Below are some of my offerings and approximate pricing based on past experience. They are listed in order of effort and output. I'm happy to work with you to identify the best package for your specific needs. All pricing is approximate.
Brand Audit Session
~$500-$800
Naming Workshop
~ $600-800
The Brand Audit Session is a 1–2 hour strategic deep dive into the current state of your brand. It’s designed for founders and teams who know something isn’t quite landing — but aren’t sure whether the issue is messaging, positioning, visuals, or how everything is coming together in the market.
In this hands-on session, we’ll walk through your existing branding and marketing materials (website, social, packaging, messaging, pitch decks — whatever you want reviewed) and evaluate them against your goals, your audience, and best practices.
A 2-hour workshop that walks you through an iterative process to get to a name that fully and accurately represents your brand. This includes:
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Initial research and set up for workshop
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A 2-hour working session
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Final naming concepts with descriptions and pros and cons of up to 3 potential names
Brand Messaging Sprint ~1,500-$2,000
The Strategy Workshop
~$2,000-$3,000
A fast, focused reset for brands that need clarity now. In this 3–5 day sprint, we’ll get to the heart of how your brand speaks and why it matters. After a 1-hour discovery session, I craft a clear, cohesive messaging foundation you can start using immediately. This covers:
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Brand voice definition
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A sharpened tagline or headline
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Three core messaging pillars
This is perfect for new brands, scrappy teams, or anyone needing a quick win before a launch, refresh, or pitch.
A working session that brings clarity, alignment, and momentum. This intensive session, offered in 90-minute or 3-hour formats, is designed to help teams quickly get on the same page. Through guided exercises and facilitated discussion, we’ll uncover what makes your brand unique and how to articulate it with confidence. After the session, I'll go away to create the following based on our discussion:
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Target Audience
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Point of Difference, Point of Parity, and Point of Accepted Inferiority
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A defined brand “North Star” to guide decisions
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Alignment across stakeholders and next steps for moving forward
Brand Architecture Sprint
~$1,000-$1,500
When brands expand — new products, new audiences, new ideas — things can quickly get confusing. A 2-3 hour Brand Architecture Sprint helps you organize your offerings in a way that makes sense to your customers and your internal team. We’ll map how your products, sub-brands, and services relate to each other; define the role of each; and create a hierarchy that supports growth instead of complicating it.
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A 1.5-hour audit of your current brand ecosystem
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Defined architecture model
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A recommended structure for products, lines, or future launches
Full Brand Strategy
~$5,000-$8,000
A comprehensive yet streamlined strategy engagement for growing brands. Over 4-6 weeks, we’ll build the foundational elements your brand needs to tell a compelling, consistent story. This is the sweet spot between a quick sprint and a full-scale branding engagement — thoughtful, efficient, and tailored to your goals. Deliverables can include:
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Core persona development
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Target Audience
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Point of Difference, Point of Parity, and Point of Accepted Inferiority
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Brand positioning statement
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Brand messaging + voice
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Brand pillars
"Ali is the very best, and I’m so thankful to her for pouring so much into So Delicious and Follow Your Heart. She has a powerful way of bringing different ideas together into something universal, and this makes her a uniquely talented strategist."
Virginia Kelly, VP of Follow Your Heart & So Delicious